Stream the Great Gatsby Soundtrack on NPR

We are counting down the days until the Great Gatsby premieres this coming Friday. The movie that

ABCNews.com

seems like it will never arrive WILL finally be shown in theaters and we think it will live up to the hype.

In preparation for the Great Gatsby release, head on over to the NPR website to stream the soundtrack. And drink a Sidecar or other prohibition-era cocktail to accompany the sounds of Jay-Z and Lana Del Rey.

Cutout Forecast: Expect to See Cutouts Updated for Fall

The cutout trend continues for fall with updates of sheer overlays. This is also an update to last year's full sheer or full lace trend.

(Sass and Bide, Zac Posen, Erdem)

(Collette Dinnigan, Etro, Viktor & Rolf)

(Yigal Azrouel, Victoria Beckham, Thakoon)

Bike to Work Day!

May is Bike Month and the biggest cycling event is Transportation Alternatives' Bike Home From Work Party, presented by Giro! Join them for a celebration of commuter cycling on the evening of Bike to Work Day, Friday May 17th. They'll be at the Archway Under the Manhattan Bridge with live screen printing, a photo booth and the first-ever nighttime Reflective Fashion Show. Check out the latest commuter bikes, apparel and accessories, pop-up shops and enjoy music, local food and beverage. Plus you can enter to win fantastic items from Shinola, Giro, Brooklyn Cruiser and more!

When: Friday, May 17th at 6:30pm
Where: Manhattan Bridge Archway Plaza Water St. between Adams and Pearl St. DUMBO, Brooklyn

Cupcake benefit = The best kind of benefit

$15 for cupcakes and beer... and it benefits a local non-profit? Count us IN!

Cutouts in Other Places: Shoes

This summer, clothes weren't the only items getting the cutout treatment; shoes also heavily featured cutouts.

matiko for anthropologie

nasty gal

seychelles for anthropologie

sergio rossi

jeffrey campbell

nasty gal

minimarket

Shoe Gaze All Day With This Irish Electro-Pop Band

Young Wonder released a couple of singles in 2012 (see the strange video, complete with interpretive dance, for To You).

This song was apparently used on the ASOS shopping site. Who knew?

They later released an EP that is picking up some steam now on the blog circuit—maybe because of ASOS?

And now there is the newly-minted (as of a couple of hours ago) Show Your Teeth. If you need to fulfill your daily electro/synth pop quota and have already listened to Blood Orange and Knife, hit play below and discover this band.





Simultaneously lush and cacophonous, Show Your Teeth will get you ready for walking in the beautiful sunshine that New York is experiencing this week, hopefully in a new cut out dress or shirt.

Listen to the album here:

Current Trend: Cutouts (runway inspiration)

(kenzo, rachel comey, carven)

Current Trend: Cutouts (in stores)

a good way to ease into this trend, if you're a little more reserved, is to keep the rest of the outfit simple; black in classic silhouettes.

(diane von furstenburg, saks fifth avenue $465; elizabeth and james, neiman marcus $395;  stella mccartney, saks fifth avenue $1040)

If you're feeling a little bit more bold, these styles with clean lines and bold colors are a great way to go (and you can still up the ante with a great purse or shoes!)

(opening ceremony, saks fifth avenue $460; french connection, bloomingdale's $228; herve leger, neiman marcus $1490)

This last group is really the epitome of the trend, with strong prints

(rachel roy, bloomingdale's; parker, saks fifth avenue $253; mara hoffman, saks fifth avenue, $242)

Who We Are / What We Do

Started by Jennifer Page and Allison Davis, The Drift was created to meet the increasing demand for trend and brand integration in businesses throughout New York City. Based out of Brooklyn, NY, the ladies of The Drift love their city and the people in it and hope to work with you soon to help reach your brand or business's full potential in this ever-changing market.

We believe trends influence every aspect of the customer experience in our local market, and adapting them appropriately is key to creating a strong brand voice and identity. Everything from music to food and drink, furniture and fashion, are influenced by similar forces that businesses and brands need to adapt to quickly in their physical and online environments. 

We sort through all the information, pick out emerging patterns, and customize it to your business, following through with a variety of marketing and/or merchandising options.

The Drift offers the following services for business growth through brand integration and customized, business-specific reporting

• customized events with specific marketing goals
• traditional and social media strategy 
• editorial and marketing copywriting
• customized, season-specific or overall trend predictions
• line and merchandising reviews 
• media outreach and PR
• marketing planning for specific audiences
• overall brand review with custom recommendations and niche analysis

If you, your business, band or product would like to be considered for a feature on our blog, for advertising rates, sponsored posts/collaborations, or if you're interested in any of our services, please drop the ladies of The Drift a line at: reachthedrift [at] gmail dot com

Allison Davis has lived in Brooklyn for over ten years. She has over nine years of experience as a visual merchandiser and more than six years of experience as a trend researcher and forecaster. She previously worked as a fashion stylist, and has a degree in psychology from the University of South Florida as well as a degree in Fashion Marketing and Merchandising from Parsons, the New School for Design. She has traveled all over the world, as well as 48 states, and likes puppies and long walks in the mountains. She also runs her personal blog, allisoncorinne.com.

 

Jennifer Page has lived in Asia, Africa and Europe, is originally from the Midwest, and most recently settled in North Brooklyn. She is a writer and strategist, passionate about local businesses and brands in New York and using out-of-the-box approaches to reach audiences. With experience in journalism, music PR, marketing brands, and photography, her expertise is in current and upcoming trends, best outreach marketing practices and how to integrate the two to fit a brand's vision. Jenn also loves music, culture in all its silly and serious forms, Saturdays at Ft. Tilden and riding her bike across the Williamsburg Bridge. Visit her portfolio and website for more information.

Welcome to The Drift

Thank you for visiting our website! After much discussion, searching and brainstorming/dreaming, we are excited to launch The Drift!

We spend a lot of time in real life and online searching for and noticing trends in fashion, music, pop culture, food and local events in New York City. But, even with so many sites out there, we couldn't find what we really wanted; a one-stop place to see what's new, what's coming up and what's cool right now in Brooklyn, New York City, and beyond.

With all of this in mind, we started The Drift, a place to find what's cool now, what to watch out for in the upcoming seasons and what to do in our beautiful city. We'll feature ourselves, the girls of The Drift, from time to time, as well as our amazing friends who inspire us daily.

And for all of you online-shopping lovers, we are starting Shop the Drift this summer! After years of finding the coolest, most unique businesses, products, and items in our beloved city, we've decided to share some of our carefully curated favorites with the rest of the world. Check back later this summer for updates on Shop the Drift.

So... Add us. Follow us. Love us. Tell us what you want to know about. Live with us in this crazy, grand city and experience all it has to offer.

Until then,

Allison and Jenn, the Girls at The Drift