Who We Are / What We Do

Started by Jennifer Page and Allison Davis, The Drift was created to meet the increasing demand for trend and brand integration in businesses throughout New York City. Based out of Brooklyn, NY, the ladies of The Drift love their city and the people in it and hope to work with you soon to help reach your brand or business's full potential in this ever-changing market.

We believe trends influence every aspect of the customer experience in our local market, and adapting them appropriately is key to creating a strong brand voice and identity. Everything from music to food and drink, furniture and fashion, are influenced by similar forces that businesses and brands need to adapt to quickly in their physical and online environments. 

We sort through all the information, pick out emerging patterns, and customize it to your business, following through with a variety of marketing and/or merchandising options.

The Drift offers the following services for business growth through brand integration and customized, business-specific reporting

• customized events with specific marketing goals
• traditional and social media strategy 
• editorial and marketing copywriting
• customized, season-specific or overall trend predictions
• line and merchandising reviews 
• media outreach and PR
• marketing planning for specific audiences
• overall brand review with custom recommendations and niche analysis

If you, your business, band or product would like to be considered for a feature on our blog, for advertising rates, sponsored posts/collaborations, or if you're interested in any of our services, please drop the ladies of The Drift a line at: reachthedrift [at] gmail dot com

Allison Davis has lived in Brooklyn for over ten years. She has over nine years of experience as a visual merchandiser and more than six years of experience as a trend researcher and forecaster. She previously worked as a fashion stylist, and has a degree in psychology from the University of South Florida as well as a degree in Fashion Marketing and Merchandising from Parsons, the New School for Design. She has traveled all over the world, as well as 48 states, and likes puppies and long walks in the mountains. She also runs her personal blog, allisoncorinne.com.

 

Jennifer Page has lived in Asia, Africa and Europe, is originally from the Midwest, and most recently settled in North Brooklyn. She is a writer and strategist, passionate about local businesses and brands in New York and using out-of-the-box approaches to reach audiences. With experience in journalism, music PR, marketing brands, and photography, her expertise is in current and upcoming trends, best outreach marketing practices and how to integrate the two to fit a brand's vision. Jenn also loves music, culture in all its silly and serious forms, Saturdays at Ft. Tilden and riding her bike across the Williamsburg Bridge. Visit her portfolio and website for more information.